Marketing, Sales, Advertising & PR

Want to jump straight to the answer? The best digital asset management software for most people is CoSchedule Asset Organizer or Wedia. Digital asset management (DAM) software is a tool to organize, share, track, and distribute a company’s digital assets. This includes documents, images, videos,...

Why do healthcare businesses need social media strategies? Simple. If you’re a growth-oriented business, you’ll want to boost footfall, drive revenue, and earn your patients’ trust. And, believe me, social media is one of the best platforms to achieve these business goals. people using social...

We recommend using WordPress with Hostinger to start a book blog, as it’s easy to customize. Join today for just $2.59 per month. Are you an avid reader keen to turn your passion into a career? Perhaps you already engage in the book community through your reviews on book sites and apps but want to...

Content is at the heart of social media. It fuels social media engagement through the stories and communications we exchange across a variety of social networks. By understanding how these social media-related interactions take place, marketers can create content that can more effectively meet...

As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content marketing heavily involves social media....

In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer...

In the 1981 classic movie Indiana Jones and the Raiders of the Lost Ark, the search is on for the Ark of the Covenant. The protagonist, Indiana, played by Harrison Ford, has uncovered a set of instructions to where the Lost Ark is buried. The instructions are inscribed on two sides of a medallion....

A lot of things, as Joe Pulizzi describes in the latest episode of Marketing Smarts. It means you should develop a content mission statement. It means you should spend less time on creation and more on promotion. "When somebody says, 'Why do [content] programs fail?' I always say because they...

“Uh oh,” you may be thinking. “The marketing department is talking about that whole blogging thing again. Last time we did this, it was a disaster. Worse, no one seemed to like my posts.” Yes, a lot of corporate blogs are awful. But neither your company’s blog nor the posts you contribute to...

Intermedia services small to medium-sized businesses by providing them with cloud IT solutions, including email hosting. If you need to improve web property, email, or other internet-related performance, Intermedia can support your business ventures without requiring you to acquire on-premise...

Want to jump straight to the answer? The best conference call service for most people is Nextiva. Regardless of your budget or team size, you’ll find a perfect solution below. This guide contains in-depth reviews on the best free and paid conference call services. All of my top picks are secure,...

Want to just get started? Build an ecommerce website on WooCommerce for as low as $3.99 per month. Every successful online business starts and ends with a great website. If you haven’t made one before, don’t let that stop you. After all, your first sale isn’t going to happen by itself—and online...

As content marketers, we’ve come a long way. There is plenty of ironclad proof that targeted, relevant content produces amazing results in driving customer engagement, as measured by revenue, response, and ROI. Going vertical can take content marketing to a new level. Industry-based content...

It is likely that words like boring, uptight, complex and inflexible come to mind. In fact, the insurance industry has one of the least positive reputations, according to the annual Reputational Quotient (RQ) survey from Harris Interactive. Just 29 percent of people rate the overall reputation of...

In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing...

Form design is often an afterthought when it comes to building a website. But it shouldn’t be. Sales can be lost, leads can disappear, and site visitors can walk away with a negative impression of your brand when you roll out poorly designed or otherwise ineffective forms. The best design...

From Facebook and Instagram to Yelp and Google Business, there are a dozen ways for organizations to maintain an online presence. But no matter how many profiles you create across these popular social media and review sites, your audience will want to visit your real home. The one not hosted by...

Want to jump straight to the answer? The best cloud hosting company for most people is Kamatera or Hostinger. If your website is outgrowing the traditional hosting service you’ve used for years, cloud web hosting may be exactly what your business needs. With cloud hosting, your data is spread...

The best online incorporation service for most people is ZenBusiness because it makes a complicated process smooth and stress-free. Get your first year of ZenBusiness services starting at just $0 plus state fees. Our dedicated research team analyzed the 13 most popular business incorporation...

As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the...

Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an...