Marketing, Sales, Advertising & PR

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Google Search Algorithm Ranking Volatility May 22 & 23 - Not Confirmed I am seeing signs of another unconfirmed Google search ranking algorithm update, this one kicking off on May 22nd and continuing over the next few days. This one is unusual in that I see significant chatter amongst the SEO...

There was a bug with Google Jobs Search that wouldn't show new or recent job listings from the past three days. The issue has been going on for the past several days and after four or so days of it being an issue, Google finally fixed it at around 2 pm ET yesterday. I wanted to document the issue,...

As Google announced a week or so ago, Bard now can show images in the responses. Jack Krawczyk said on Twitter that you can "click an image to see the source for each one," and that "Bard includes images in relevant responses and also when you specifically ask for them, starting with English."...

Formerly Detailed Targeting Expansion. When turned on, Meta can expand your audience to reach people beyond the Detailed Targeting (interests and behaviors) that you selected, but only if that expansion is expected to lead to better results. Location, age, gender, and exclusions are hard...

Integrating AI or something like ChatGPT into your workflow can be a great way to boost productivity. IA, or artificial intelligence, is a technology that can be used to automate certain tasks and processes, allowing you to focus on more important tasks. ChatGPT is a type of AI-powered chatbot...

Sales teams seem to get easy access to training, and support from leadership for it, because their work directly impacts business goals, right? At the same time, B2B marketers often struggle for opportunities to improve professionally and personally—even though they want to learn more specifically...

Google Search Topic Authority Ranking System (Not New) Google posted a new blog post about an old ranking system it has not talked about before named "topic authority." Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google's Danny Sullivan...

Copywriters love to write. But how do you keep your readers engaged? Liz Murphy demonstrates with a story she told at B2B Forum in 2022… a story everyone can relate to… but with a lesson copywriters often forget when writing. Watch Liz share her lesson, or read the transcript below. And for more...

Google announced Google Merchant Center Next, a more lightweight, easier-to-use version of Google Merchant Center at Google Marketing Live. Google added, "while we’re simplifying, the features that larger retailers rely on aren’t going anywhere." Merchant Center Next will replace the current...

Generative AI is here to serve us, not replace us. Millions of people are exploring its potential, but we must remember that human connection can never be replicated or replaced by AI. That is especially true in marketing. Countless companies and marketers are using generative AI to write blog...

Meta gives advertisers seemingly limitless metrics that can distract us. Be careful. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaignThe campaign is the foundation of your Facebook ad. This is where you'll...

Google Site Names Now Supported On Subdomains On Mobile Devices Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level. Google Rich Results Test Tool Gains Brings Back Code...

Google now supports the site names feature on subdomains, Google said subdomains on mobile devices is supported. Site names are still not supported on the subdirectory level. Google wrote on Twitter, "Site names are now supported for subdomains on mobile devices." Google updated its site names...

In the wonderful movie The Magic of Belle Isle, Morgan Freeman plays a novelist who has lost his passion for writing. On a visit to the small town of Belle Isle, he begrudgingly befriends a single mother and her three daughters. Each helps him find the inspiration to write again. When Finnegan,...

With Content Marketing World coming up in just a few weeks, I’ve been thinking a lot about the future of content marketing. The industry has been moving faster than I ever could have anticipated. Along with the big issues of content management, content sourcing, content distribution, content...

Meta started rolling out Advantage targeting in 2021, allowing the ads algorithm to expand your chosen targeted audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom...

Today’s keynote speaker was Marcus Sheridan, an energetic and super passionate advocate of content marketing. His enthusiasm was contagious; but more importantly, he shared some inspired and proven thinking that audience members could immediately apply to their business. His main message? “Content...

Traditional marketing involves campaigns where marketers push out messages. Content marketing is not about pushing or shouting. As a content marketer, your job is no longer to force yourself in front of people. Instead, you should position yourself where your audience naturally goes. Find out what...

When it comes to Meta advertising, less is more. Keep it simple. Far too often, overcomplicating your campaignsThe campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More is costing you money. Yes,...

There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting...