Marketing, Sales, Advertising & PR

Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca Lieb, Analyst for Altimeter. During the Q&A session, Joe talked about how to sell content marketing to the C-level through some amazing books. Below are some...

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When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Just as we don’t want to let chaos rule the day — so too do we want to avoid the robot legalese that disengages our subscribers. In our...

I recently spent time with one of the most prolific producers of webinars and online events for big companies (over 300 online events per year) and was startled to hear his confession: Traditional webinars just aren’t working as well as they once did. The erosion in sign-up rates and attendance,...

When we talk about content marketing and relationship management, we often think customers, and rightly so. Customer relationships are a cornerstone of content marketing, especially when we implicitly partner with our customers to create great content. They tell us what content they want —...

Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep reading for the highlights: Gartner’s survey announcement...

Don't let SEO blow your mind! Even though the sheer nature of SEO requires both "big picture" thinking and granular hyper-accurate attention to detail... That scale of research as well as attention to details is required to give your site an opportunity to perform and achieve reach, both on your...

Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great marketing strategy, has a lot of ways to answer that question, and he goes into many of them. He makes the case that communities and customer enthusiasm last in a way that marketing campaigns don't. "Most marketing as...

We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging...

Google Search Algorithm Ranking Volatility May 22 & 23 - Not Confirmed I am seeing signs of another unconfirmed Google search ranking algorithm update, this one kicking off on May 22nd and continuing over the next few days. This one is unusual in that I see significant chatter amongst the SEO...

In a world where Dr. Google often reigns supreme, diagnosing ailments at the tap of a screen, healthcare providers are racing to keep up with the shifting digital sands. Search engine optimization (SEO) has evolved from a mere luxury to an indispensable tool in the quest for patient acquisition...