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Amazon Came to the Bargaining Table—But Workers Want More
www.wired.com Dec 15, 2018
Labor organizing is gaining renewed momentum among some Amazon employees in the United States. The retail giant—run by the richest man in the world—is now one of the largest employers in the country, with more than 125,000 full-time hourly...
YouTube Ads: What Marketers Need to Know
socialmediaexaminer.com Dec 14, 2018
Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? To explore how to reach more customers with YouTube ads, I interview Tom Breeze. The Social Media Marketing podcast is an on-demand...
How to Reduce Your Facebook Ad Spend With Smart Targeting
socialmediaexaminer.com Dec 13, 2018
Want to lower your Facebook ad costs? Looking to improve your Facebook ad targeting? In this article, you’ll discover three ways to build highly targeted Facebook audiences based on niche interests. Facebook is one of the biggest drivers of...
6 Ways to Use IGTV for Business
socialmediaexaminer.com Dec 12, 2018
Wondering how to add IGTV content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this article, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience. IGTV provides the...
Leaked Audio Reveals Google’s Efforts to Woo Conservatives
www.wired.com Dec 10, 2018
In February, The New York Times Magazine published a cover story urging regulators to break up Google because the company abuses its dominance in search to crush promising competitors. The next day, representatives from two conservative think tanks...
How to Use Event Tracking in Facebook Analytics: Event Source Groups
www.socialmediaexaminer.com Dec 10, 2018
Want to better understand how your customers interact with your online channels? Have you considered using Facebook Analytics event source groups to find out? In this article, you’ll learn how to set up event tracking and use event source groups in...
Payment service Toss becomes Korea’s newest unicorn after raising $80M
techcrunch.com Dec 10, 2018
South Korea has got its third unicorn startup after Viva Republica, the company beyond popular payment app Toss, announced it has raised an $80 million round at a valuation of $1.2 billion. This new round is led by U.S. firms Kleiner Perkins and...
Manafort and Cohen Sentencing Documents Put Donald Trump in Spotlight
www.wired.com Dec 8, 2018
We are deep into the worst case scenarios. But as new sentencing memos for Trump associates Paul Manafort and Michael Cohen make all too clear, the only remaining question is how bad does the actual worst case scenario get? The potential innocent...
Twitter Marketing: Creative Ways to Connect With Your Audience
www.socialmediaexaminer.com Dec 7, 2018
Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? To explore creative ways to interact with your Twitter fans, I interview Dan Knowlton. The Social Media...
The MoviePass Reboot Is Here. But Will Moviegoers Want It?
www.wired.com Dec 6, 2018
The year has not been kind to MoviePass, and MoviePass, in turn, has been unkind to its subscribers. Its increasingly precarious financial position—parent company Helios and Matheson, lost $137.2 million last quarter alone—has prompted increasingly...
How to Track Awareness, Completion, and Engagement Goals With Google Analytics
www.socialmediaexaminer.com Nov 29, 2018
Want a better way to evaluate your website’s performance? Wondering how to set goals to mark key points in your customer’s journey? In this article, you’ll learn how to assess the effectiveness of the customer journey on your website using...
A Government Climate Study Contradicts the President
wired.com Nov 24, 2018
Shhhh. Someone in the Federal government wants to keep a secret. Someone—though no one is saying who—does not want you to know that the Federal government is panicked about climate change. They should be. A new government report—1,600 pages, two...
LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn
socialmediaexaminer.com Nov 23, 2018
Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? To explore how LinkedIn video marketing works, I interview Goldie Chan. The Social Media Marketing podcast is designed to help busy...
Black Friday 2018: The Absolute Best Tech Deals Online
wired.com Nov 23, 2018
How to Make Your LinkedIn Company Page Stand Out
www.socialmediaexaminer.com Nov 22, 2018
Want to create a stronger presence for your company on LinkedIn? Wondering how others are using company pages to support their business goals? In this article, you’ll discover how 10 prominent businesses are making the most of LinkedIn and 4 key...
3 Social Media Tools to Jumpstart Your Influencer Marketing
socialmediaexaminer.com Nov 21, 2018
Are you interested in working with influential social media personalities? Not sure where to start? In this article, you’ll find three tools to help you manage influencer relationships and campaigns. One of the biggest risk factors in influencer...
Instagram’s Crackdown on Fake Followers Just Might Work
wired.com Nov 21, 2018
Instagram Monday said it would again crack down on users who pursue “inauthentic activity” to boost an account’s popularity. Within hours, BlackHatWorld, a forum popular with self-proclaimed “black hat” social media marketers, was in crisis. In a...
Read the mud-slinging pitches Facebook’s PR firm sent us
techcrunch.com Nov 20, 2018
Facebook’s latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last week the firm had sought to discredit Facebook critics by, in one instance,...
How to Find and Report Stolen Pins on Pinterest
www.socialmediaexaminer.com Nov 20, 2018
Do you add pinnable images to your blog posts? Are others using your images to drive traffic to their own content? In this article, you’ll learn how to identify and report copyright infringement for your pins on Pinterest. Have you ever discovered...
One billion 3D views and counting
techcrunch.com Nov 20, 2018
AD: Sure. We started the company back in 2012 in Paris. I actually had a business background so for the first two years of the company I was the only non-developer in the team. I do sculpture as a hobby and was commissioned to make a large piece. I...
How to Add Facebook Live Chat to Your Website
www.socialmediaexaminer.com Nov 19, 2018
Do your website visitors ask questions about your products and services? Looking for a way to answer those questions in real time? In this article, you’ll discover how to use Facebook Messenger with a free plugin from Zotabox to have live...
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