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How to Use Facebook Groups to Keep Customers: 5 Ways
socialmediaexaminer.com Sep 21, 2020
Looking for a way to increase customer retention? Are your customers using Facebook? In this article, you’ll discover how to strategically use a Facebook group to nurture customer relationships. Attracting new customers for your business can be a...
How to Manage Instagram From Your Computer
socialmediaexaminer.com Sep 21, 2020
Finding it hard to manage Instagram from your mobile device? Have you considered moving your workflow to the desktop version of Instagram? In this article, you’ll discover how to navigate and use the desktop version of Instagram for your marketing...
The Atlantic Crossword
theatlantic.com Sep 21, 2020
ndrew Weissmann was one of Robert Mueller’s top deputies in the special counsel’s investigation of the 2016 election, and he’s about to publish the first insider account, called Where Law Ends: Inside the Mueller Investigation. The title comes from...
YouTube Video Creation: How to Easily Create Videos That Work
socialmediaexaminer.com Sep 18, 2020
Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals? To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast. Diana is a YouTube expert and...
Hong Kong Is a Troubling Case Study in the Death of Democracy
wired.com Sep 17, 2020
The voters began arriving just before noon on July 11. Soon a line of some two dozen people had formed, snaking past a nail salon and a beauty parlor lit with purple neon lights. The temperature outside was reaching into the 90s. The heat, coupled...
America’s Top Science Journal Has Had It With Trump
wired.com Sep 16, 2020
With an archive that goes back to 1880 and a reputation for publishing world-changing research, the journal Science is the apex predator of academic publishing. Getting an article past its gatekeepers and peer reviewers can make a researcher's...
Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers
socialmediaexaminer.com Sep 16, 2020
Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok? In this article, you’ll discover the pros and cons of using Instagram Reels for marketing. Instagram Reels offers a new way to share short...
How to Get Higher-Quality Leads From YouTube: 5 Ways
socialmediaexaminer.com Sep 12, 2020
Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos? In this article, you’ll discover five ways to generate warm leads from your YouTube channel....
YouTube for Marketing: What Marketers Need to Know
socialmediaexaminer.com Sep 10, 2020
Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast. Nick is a YouTube expert. His YouTube channel has...
Meet This Year’s WIRED25: People Who Are Making Things Better
wired.com Sep 9, 2020
When Sartre said hell is other people, he wasn’t living through 2020. Right now, other people are the only thing between us and species collapse. Not just the people we occasionally encounter behind fugly masks—but the experts and innovators out in...
Peter Strzok Has a Warning About Russia—and Trump
wired.com Sep 8, 2020
In his new book out today, former FBI agent Peter Strzok eschewed the traditional complimentary blurbs from famous friends for a different tack. The back cover of Compromised: Counterintelligence and the Threat of Donald J. Trump relies instead on...
How to Drive Local Foot Traffic With Twitter Ads
socialmediaexaminer.com Sep 8, 2020
Want more customers for your local business? Have you considered using Twitter to connect with customers? In this article, you’ll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business. Before you...
Do Sponsored Instagram Contests Really Work? A Case Study
socialmediaexaminer.com Sep 8, 2020
Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you? In this article, you’ll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on...
How to Write Facebook Ads That Reduce the Barrier to Purchase
socialmediaexaminer.com Sep 5, 2020
Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. Discounts are simple but effective. You’ve likely seen an ad in...
TikTok for Business: Why Marketers Should Consider TikTok
socialmediaexaminer.com Sep 4, 2020
Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics? To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast. Michael is a TikTok marketing expert who...
How to Convert More Prospects on Social Media: A 5-Step Plan
socialmediaexaminer.com Sep 1, 2020
Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers? In this article, you’ll discover a strategic plan you can model to convert prospects into qualified leads and customers on...
How to Enhance LinkedIn Marketing With Video
socialmediaexaminer.com Sep 1, 2020
Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn? In this article, you’ll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts. The Featured section for LinkedIn...
How to Get Started With Marketing Analytics: A 5-Step Framework
socialmediaexaminer.com Aug 31, 2020
Want to better understand if your marketing is working? Need to do more with marketing analytics? In this article, you’ll discover a five-step framework for marketing analysis. You’ll also learn how to plan and build systems that deliver key...
Webinar Marketing Strategy: A Proven Path to More Sales
socialmediaexaminer.com Aug 27, 2020
Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales? To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing...
Instagram Reels: What Marketers Need to Know
socialmediaexaminer.com Aug 26, 2020
Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels? In this article, you’ll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business. To...
How to Plan a Facebook Ad Campaign for the Holidays
socialmediaexaminer.com Aug 25, 2020
Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed? In this article, you’ll discover five key steps to get the best results possible from your...
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