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Visual Design for Non-Designers
socialmediaexaminer.com Jul 8, 2020
Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast. Donna is a visual...
How to Convert More Instagram Traffic: 3 Tips
socialmediaexaminer.com Jul 6, 2020
Are you marketing products or services on Instagram? Are you looking for ways to improve your conversions from Instagram? In this article, you’ll discover three tips to improve the chances that people on Instagram will convert into customers on...
‘Covid Parties’ Are Not a Thing
wired.com Jul 2, 2020
The dreaded “Covid party” has come to Alabama. Even as the number of hospitalized coronavirus patients in the state reached record highs, news came out this week that college students in Tuscaloosa have been throwing parties with infected guests,...
How Masks Went From Don’t-Wear to Must-Have During the Coronavirus Pandemic
wired.com Jul 2, 2020
Donald Trump told Fox News on Wednesday that he, the president, looked pretty good in a mask. Trump, it turns out, was never necessarily against wearing masks to slow the spread of the pandemic disease Covid-19, despite multiple statements to that...
How to Encourage Employees to Share Your LinkedIn Content: 4 Tips
socialmediaexaminer.com Jun 29, 2020
Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn....
How to Set Up and Measure a TikTok Influencer Marketing Campaign
socialmediaexaminer.com Jun 29, 2020
Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. While still...
How to Grow Your Email Subscribers With a Facebook Messenger Giveaway
socialmediaexaminer.com Jun 27, 2020
Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list....
Dexamethasone and the Recovery Trial’s High-Speed Science
wired.com Jun 24, 2020
Last week, a British research team announced that a cheap, safe, widely available drug called dexamethasone makes a huge difference in saving the lives of people severely ill with Covid-19. Perhaps no one was more surprised than the people on the...
My Friend Was Struck by ALS. To Fight Back, He Built a Movement
wired.com Jun 23, 2020
Brian Wallach's left hand cramped and he dropped his pen. Ten minutes later, it happened again. Annoying. He'd spent months preparing for this case. He'd joined the US Attorney's Office, a dream job, almost three years earlier. He was in the midst...
How to Grow Your Instagram Following: Strategy for Businesses
socialmediaexaminer.com Jun 23, 2020
Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast. Tyler is an Instagram marketing expert and...
How to Set Up Facebook Standard Events and Custom Conversions
socialmediaexaminer.com Jun 23, 2020
Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook? In this article, you’ll discover how to set up standard events and custom conversions to better track leads from...
How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips
socialmediaexaminer.com Jun 23, 2020
Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer...
Oracle’s BlueKai tracks you across the web. That data spilled online
techcrunch.com Jun 19, 2020
Have you ever wondered why online ads appear for things that you were just thinking about? There’s no big conspiracy. Ad tech can be creepily accurate. Tech giant Oracle is one of a few companies in Silicon Valley that has near-perfected the art of...
Interview: Apple’s Schiller says position on Hey app is unchanged and no rules changes are imminent
techcrunch.com Jun 18, 2020
In a brief call today about Basecamp’s Hey email app from the iOS App Store, Apple’s Phil Schiller told me that there would currently be no changes to its rules that would allow the app to continue to be offered. “Sitting here today, there’s not...
What Minnesota’s Protests Are Revealing About Covid-19 Spread
wired.com Jun 18, 2020
In the weeks since George Floyd was killed by Minneapolis police officers outside a grocery store at 38th Street and Chicago Avenue, the intersection has remained closed to traffic—filled instead with flowers, memorial murals, and thousands of...
How to Use Instagram as a Sales Funnel Without Ads
socialmediaexaminer.com Jun 16, 2020
Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram...
We Can Protect the Economy From Pandemics. Why Didn't We?
wired.com Jun 16, 2020
“It's really a 100-year thing,” Nathan Wolfe said. It was 2006, and Wolfe, then a 36-year-old virologist with an unruly nest of curly hair, was sitting across a table from me at a bustling restaurant in Yaoundé, the capital of Cameroon. An...
An Army of Volunteers Is Taking On Vaccine Disinformation Online
wired.com Jun 15, 2020
As researchers, pharma companies, and governments around the world are racing to make a vaccine against the pandemic coronavirus in record time, there’s a growing concern that many Americans won’t want it when it arrives. In a series of recent...
So you want to talk about race in tech with Ijeoma Oluo
techcrunch.com Jun 13, 2020
“A lot of people denigrate the value of talking about race and racism in technological spaces,” said Ijeoma Oluo, author of So You Want to Talk About Race, which has surged to the top of the New York Times best sellers list in paperback nonfiction,...
8 Ways to Use the LinkedIn Mobile App for Business
socialmediaexaminer.com Jun 13, 2020
Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. Whenever you search for connections or view content on...
How Facebook Delivers Ads: What Marketers Need to Know
socialmediaexaminer.com Jun 13, 2020
Want better results from your Facebook ads? Do you understand how the Facebook ads delivery system works? In this article, you’ll learn how the learning phase of Facebook ads affects your ads’ visibility and find tools to improve ad performance....
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