Entrepreneurship, Technology, Freelance, and Professional Services

Showing the latest top articles for this topic.
24 hours 3 days 1 week 1 month 3 months
Facebook Ads for Local Businesses: A Framework for More Revenue
socialmediaexaminer.com Nov 22, 2020
Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work...
Google Analytics 4: What Marketers Need to Know
socialmediaexaminer.com Nov 20, 2020
Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast....
Larry Brilliant Says We’ll Beat Covid—After We Go Through Hell
wired.com Nov 18, 2020
Dickensian. That’s a term that rolled off epidemiologist Larry Brilliant’s tongue when I spoke to him in one more marathon interview this past weekend. He was not referring to the horrific descriptions of human suffering in the celebrated 19th...
Getting Started With Google Tag Manager: A Beginner’s Guide
socialmediaexaminer.com Nov 17, 2020
Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager...
How Much Should You Spend on Facebook Ads? Budgeting Steps
socialmediaexaminer.com Nov 16, 2020
Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll...
Why Obama Fears for Our Democracy
theatlantic.com Nov 16, 2020
Barack Obama was describing to me the manner in which the Mongol emperor and war-crimes innovator Genghis Khan would besiege a town. “They gave you two choices,” he said. “‘If you open the gates, we’ll just kill you quickly and take your women and...
Launching With Facebook Ads: How to Sell More With Facebook
socialmediaexaminer.com Nov 13, 2020
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social...
The Scammer Who Wanted to Save His Country
wired.com Nov 13, 2020
One sleepy Sunday morning in May 2019, Glenn Greenwald was sitting in his home office in Rio de Janeiro when he received a phone call from a number he didn't recognize. He didn't answer. But 30 seconds later a WhatsApp message arrived from Manuela...
The Plan to Turn Scrapped Rockets Into Space Stations
wired.com Nov 11, 2020
In early October, a dead Soviet satellite and the abandoned upper stage of a Chinese rocket narrowly avoided a collision in low Earth orbit. If the objects had crashed, the impact would have blown them to bits and created thousands of new pieces of...
The Next Covid Dilemma: How to Make Buildings Breathe Better
wired.com Nov 9, 2020
Clambering around the ceiling of a big-box store, Jeff Siegel, a mechanical engineer at the University of Toronto, had no idea that he was looking at the post-pandemic future of air-conditioning systems. Siegel studies indoor air quality, and he...
How to Create Meaningful Engagement on LinkedIn: 3 Tips
socialmediaexaminer.com Nov 8, 2020
Want to create deeper relationships with people on LinkedIn? Wondering how to encourage purposeful conversations with the people in your LinkedIn network? In this article, you’ll discover three tips to spark conversation on LinkedIn via connection...
Instagram Content Strategy: Creating Content That Draws Customers to You
socialmediaexaminer.com Nov 6, 2020
Want to create engaging content on Instagram? Looking for a content strategy to create conversion-focused content? To explore how to create Instagram content that attracts your ideal clients, I interview Alex Tooby on the Social Media Marketing...
The Batteries of the Future Are Weightless and Invisible
wired.com Nov 6, 2020
Elon Musk made a lot of promises during Tesla’s Battery Day last September. Soon, he said, the company would have a car that runs on batteries with pure silicon anodes to boost their performance and reduced cobalt in the cathodes to lower their...
How to Promote Your Content via Social Media
socialmediaexaminer.com Nov 3, 2020
Do you create written content? Wondering how to drive more traffic to your articles, eBooks, or white papers with less effort? In this article, you’ll discover a system for easily promoting each piece of content you produce. You’ve written an...
Schools Adopt Face Recognition in the Name of Fighting Covid
wired.com Nov 3, 2020
In June, the school board in Rio Rancho, New Mexico, was facing a series of votes on the budget for an elaborate and expensive reopening plan. Among the big-ticket items was a tablet designed to screen students and staff for fevers. The devices...
A Nameless Hiker and the Case the Internet Can’t Crack
wired.com Nov 2, 2020
In April 2017, a man started hiking in a state park just north of New York City. He wanted to get away, maybe from something and maybe from everything. He didn’t bring a phone; he didn’t bring a credit card. He didn’t even really bring a name. Or...
Is It Better to Plant Trees or Let Forests Regrow Naturally?
wired.com Oct 31, 2020
This story originally appeared on Yale Environment 360 and is part of the Climate Desk collaboration. When Susan Cook-Patton was doing a postdoc in forest restoration at the Smithsonian Environmental Research Center in Maryland seven years ago, she...
YouTube Video Strategy: How to Grow a Business With YouTube
socialmediaexaminer.com Oct 28, 2020
Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, I interview Sunny Lenarduzzi on the Social Media Marketing Podcast. Sunny is a...
How to Optimize Your YouTube Videos for Google Search Visibility
socialmediaexaminer.com Oct 28, 2020
Are you using YouTube to grow your business? Wondering how to get your videos in front of more people? In this article, you’ll discover how to optimize your YouTube videos for more visibility in Google search results. YouTube is the world’s most...
How to Retarget Video Views With LinkedIn Ads
socialmediaexaminer.com Oct 27, 2020
Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos? In this article, you’ll learn how to run video retargeting campaigns on LinkedIn. Simply put, video retargeting on LinkedIn is about running...
Why So Many Esports Pros Come From South Korea
wired.com Oct 27, 2020
I’ve been reporting on esports since 2011, and over the years, I’ve had the great privilege of interviewing dozens of Korean pro gamers. Outside of press interviews, I often spoke with these players casually in Korean during lunches, smoke breaks,...
View more