About the Company

The Booth Mom® at Trade Show Consulting is a one-stop solution for hands-on project management of corporate exhibit and event programs. With 20+ years in the exhibit industry, 475 shows and more than 250 best practices articles published in EXHIBITOR magazine, I'm passionate about exhibiting and getting you results! I guide exhibitors through the maze of trade show exhibiting - from selecting the best shows to attend, honing marketing strategy, designing and constructing exhibits that clearly convey their message to their target audience, selecting effective promotions to attract prospects, and managing all of the logistics of show services (i.e. shipping, material handling, electrical, Internet, show labor, etc.) and exhibit staff (i.e. housing, registration, ordering show attire, and training). My specialty is helping international client exhibiting at US shows who want a professional to make them look good and make sure they don't make any expensive mistakes.

Our Services

Exhibit Management Services Offered: • Perform research of the trade shows to attend that attract your target audience; negotiating booth space and sponsorships • Determining your integrated marketing strategy & messaging • Setting measurable goals & objectives and measurement criteria • Determining budget required & monitoring spending to maximize results • Creating an RFI/RFP based on required functionality & aesthetics to design and build your exhibit to rent or purchase • Recommending and implementing promotions and sponsorships to meet company goals and objectives • Tactical implementation of exhibit marketing strategy • Lead retrieval planning, lead retrieval system customization & rental • Management of all on-site contractor order forms (i.e. I & D, rigging, electrical, Internet, etc.) • Specialized exhibit shipping planning & orders • Exhibit staff logistics including travel, housing, badging & branded staff attire • On site set-up supervision • Exhibit staff training • At-show management of all in-booth & hospitality activities • Onsite dismantle supervision & outbound shipping • Post-show analysis & financial reporting

Advisory type

Advertising, Sales, Marketing & PR

Service line

Business to Business Marketing, Events & Sponsorships, Strategy and Consulting for Marketing, Other Services

Exhibit project management

Offices

San Diego, CA

Our Snapshot

  • Average Rate: Middle Market ($$)
  • Company Size (FTE): 1-10
  • Offices: 2