About the Company

One of the most constant questions I receive from various other cash flow specialists is "What are the most effective advertising and marketing devices and also approaches to locate new leads?" The fact is there is no silver bullet and also one dimension does not fit all. Some advertising and marketing tools and also techniques function much better for some, while others ... well, you understand. Consequently, the right response to these inquiries is "It depends". Naturally, nobody wishes to listen to that solution because it's simply not what anyone wishes to listen to and also everybody believes I'm dodging the inquiry. Is it a straightforward as well as right response? Yes. Is it a constructive one? No. Or is it? Perhaps if we recognized on what "it depends", we could much better focus on how to enhance the performance and effectiveness of our marketing by picking the most productive devices and also approaches. By the way, by "efficiency" I suggest the amount and also high quality of the advertising and marketing results, while "performance" refers to the investment (i.e., money and/or time) required to accomplish those results.